A Study on Various Digital Marketing Tools and its Applications: Descriptive Approach
Technology savvy people have always claimed the future to be on tap of our hands and now with over 2.8 billion Smartphone users around the globe we can say the future is near. Humans slowly but steadily are adapting to the new reality of the “Digital Era”. To focus on the segment of marketing there is an enormous change in their style or the way they used to function back in the day. Traditional methods are evolving to new modern strategies of marketing. Major global and international brands like Google, Amazon, Apple, Samsung have introduced customizable ad services that are receiving appreciations online and offline. The online ecosystem has broadened itself majorly in 2019, making it a huge pool of opportunity and a wid e market for brands. Similarly, seeing the fast growth of users and the rapid advancements in our day to day lives it's hard to predict the future. Also the worrying aspect of all of this is “How to keep it up” and also as they say if you aren't implementing some kind of mobile marketing you are already lagging behind. In this new digital era customers have become more knowledgeable and are keen in knowing everything about the product before investing in it. This aspect has made it now difficult for the sellers to fool the crowd as the way they used to back in the day. On the other hand this aspect has created tremendous data for such companies, to monitor customer behaviour, trends, liking etc. making it a win-win situation for both the companies and customers. The research paper is basically trying to find out the impact of various digital marketing tools and its usage in different directions.
Pritam Chattopadhyay (2025). A Study on Various Digital Marketing Tools and its Applications: Descriptive Approach. Research Article, 25(1), 1-5. https://orientalstudies.ac/wp-content/uploads/2025/10/1-55.pdf
Legality and Relevance of Euthanasia: An Indian Scenario
Euthanasia is the intentional termination of the life of any living being this applies to severely ill patients in hospitals or animals used for experimental procedures in the laboratories. The animals are being exploited for their scientific relevance; the whole drug discovery process is dependent upon the pre clinical validation of any new chemical entity. In due course preclinical studies, every year, lots of animals are euthanized whereas human euthanasia is strictly for the people who are terminally ill and show no signs to regain consciousness in near future. Euthanasia has become one of the most debatable topics all around the world for many decades. People of different religious communities and animal rights activists have always opposed euthanasia, on the other hand, the patients suffering in the hospitals and the researchers in the laboratories have been in support of euthanasia by telling them the practicality of the approach. This review article gives the readers an insight into facts and misconceptions which revolve around euthanasia.
Swarnima Negi*, Dr Sachdev Yadav (2025). Legality and Relevance of Euthanasia: An Indian Scenario. Research Article, (1), 6-13. https://orientalstudies.ac/wp-content/uploads/2025/10/1-56.pdf
Dynamic Analysis of Compressor Mounting Bracket of Automobile Air Conditioning System
With the automotive air-conditioning industry aiming at higher levels of quality, cost effectiveness and a short time to market, the need for simulation is at an all time high. In the present work, the use of dynamics analysis technique is proposed in the simulation of the automobile compressor mounting bracket for the vibration loads. The mounting bracket has been analyzed using the standard testing conditions. The results revealed that the compressor mounting bracket may fail due to resonance in dynamic analysis, but in the static analysis, resonance cannot be predicted under the same magnitude of load. Therefore, dynamic analysis gives a realistic method for its design validation.
P. Arjun Sagar, G. Sarath Kumar, M V Ramesh (2025). Dynamic Analysis of Compressor Mounting Bracket of Automobile Air Conditioning System. Research Article, 25(1), 14-21. https://orientalstudies.ac/wp-content/uploads/2025/10/1-57.pdf
Eclecticism Philosophical Viewpoint of Education: A Teaching Music Philosophy
This analytical essay paper presented the idea of synthesizing the best of several different styles or systems as called eclecticism. Further, it described the eclecticism philosophical viewpoint of education as a teaching music philosophy. The philosophical study of music has many connections with philosophical questions in metaphysics and aesthetics. In this connection, there are three basic philosophical viewpoints in dealing systematically and deeply with the fundamental intellectual issues of life and education; these are not, of course, all-inclusive, such as rationalism, empiricism, and pragmatism. Philosophical viewpoints are examined in relation to four aspects of teaching: curriculum and content, methods of instruction, evaluation, and the roles of t eachers and students, to find out the practical effects of these viewpoints on what happens in music classes at a glance. In conclusion, there are different methods and techniques in the teaching of music but there is no definite approach that can be considered the best. There is no standard best procedure for teaching music. Any method, even your own invention, so long as the desired mental effect is produced, is acceptable because, in the teaching of music, reading notes can be syllables, numbers, and letters. The reason for considering philosophical matters or viewpoints is, teachers can do a much better job of understanding fundamental issues and applying them in their teaching, the benefit of the thinking of some of the great philosophical minds - therefore the philosophical viewpoints have devoted their considerable abilities to dealing systematically and deeply with the fundamental intellectual issues of life and education.
Almighty C. Tabuena (2025). Eclecticism Philosophical Viewpoint of Education: A Teaching Music Philosophy. Research Article, 25(1), 22-24. https://orientalstudies.ac/wp-content/uploads/2025/10/1-58.pdf
Design and Implementation of Digital Content
Digital learning or technology based learning or virtual classrooms is that some kind of non-conventional system of teaching as there is no need for physical activity participation and face interaction with both the tutor and learning could be performed from to anyone at any days regardless on individual comfort. Elearning is a platform that enables ICT teaching and knowledge, like the Cloud and DVDs. E-learning informs participants through teaching materials that's still completely enhanced by digital contemporary information. Online contents, sound and graphics videos, etc., learners develop peer skills and navigate ourselves via e - learning self-exams like electronic quiz, online assessments, and So on in present situation wherein students are supposed when using Technological devices for the daily lives, e-learning can become more widespread. In this paper, I have to focus on e-content layout and implementation through asynchronous method. One-way communication is an asynchronous system. Accessibility and wide distribution are the major aspects of this method.
Sivakumar, R.D (2025). Design and Implementation of Digital Content. 25(1), 25-28. https://orientalstudies.ac/wp-content/uploads/2025/10/1-59.pdf
Significance of Natrajasana in Day to Day Life
Ayurveda is the science of life. It plays an important role to prevent and treat the disease. Ayurveda specifically deals with mind body balance. Its main part is Yoga and Asana. Yoga gives us a simple remedy, skill and good health process. The Asana gives physical and mental strength and tones the body-mind for further exercise. Natrajasana is often referred to as the dance posture. By doing this Asana helps strengthens the ankle and leg and stretches the Abdomen, Thorax, Inguinal region. Natrajasana (Dance Pose) develops greater flexibility in your spine, shoulders, and hamstrings
Dr. Jyoti Gangwal, Dr. Sanjay Kholiya (2025). Significance of Natrajasana in Day to Day Life. Research Article, 25(1), 29-32. https://orientalstudies.ac/wp-content/uploads/2025/10/1-60.pdf

